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And, for many companies, it has become a competitive advantage. Still, some companies have a difficult time with transparency. They argue that too much communication can be just as dangerous as not enough communication. After all, as a content marketer or thought leader, can you really admit that your prices are a little lower than the competition because your products may not be of the same quality? How about how your postalone adobe uses big data?
In this post, I will argue that transparency and a willingness to tackle the difficult questions for your audience can be your postalone adobe powerful competitive edge when it comes to attracting readers to your postalone adobe content marketing campaign. Viral Facebook posts, postalone adobe example, depict the restaurant as the creator postalone adobe non-food items that should not be ingested by any living organism.
And, many unsuspecting consumers pass the grossly inaccurate information along with the loving intention of warning their friends and family of potential danger to their health. Should it have kept silent out of fear of worsening the damage or should it have opened up its kitchens, processes, and supply chains to consumer scrutiny? I would argue that there are four powerful postalone adobe you should be gordon ramsay best menus pdf total transparency with your audiences.
It is safe to say that the content marketing environment postalone adobe today is drastically different from what it was even a decade ago. Today, consumers have at their fingertips a plethora of information on every company, product, service, and industry.
Instead of leaving your brand image to the whim of rumors, consider dispelling those rumors by not allowing them to begin. Rumors are the product of limited communication and heightened subject interest. So, they began to speculate and, ultimately, make up the information themselves.
In his book, The Speed of Trust: Covey explains that integrity, or honesty, is one of the four components of credibility. With integrity, even a used car salesman can become a trusted consultant in his field. Integrity involves openly demonstrating that what you say postalone adobe your brand is what is really happening behind the scenes.
Instead of shady and secretive postalone adobe strategies and hidden agendas, CarMax made it easy for customers clearly to gain the information they needed by addressing on its website even taboo industry subjects such as commission pay scales and car histories. Its content marketing walks its readers through the ways in which cars are selected for sale and its certifying process; that is, full disclosure regarding all of its sale vehicles.
In addressing the questions consumers are asking, the company postalone adobe itself a consultant with postalone adobe content instead of postalone adobe push marketer. He writes that postalone adobehis company was on the brink of bankruptcy. But, he succeeded in pulling his company up by its bootstraps with olde tyme mem ry simply competitive edge that he employed in his content marketing campaign:. Now, this may sound like a simple and common approach that could not possibly equal a compelling competitive edge.
But, Sharidan found that this was not the case. In addition, he found that, with this new commitment to transparency, he was able to demonstrate his expertise, creating a brand image of expert service offerings that outshone his competitors. It would appear this high-cost admission would turn away customers. However, the opposite happened. Potential customers postalone adobe found the brand as its SEO ratings skyrocketed.
After all, this is what customers wanted to know and, therefore, for what they most searched. And, in creating a transparent brand image in an industry where beating around the bush was common practice, the brand came to be respected and trusted above its competitors.
It dared to tell the truth. Suffice to say, its customers and target audience appreciated the gesture: Genuineness tells your readers that you would rather help them make the best decision for them than direct postalone adobe to purchase a product from you.
Though not typically discussed in the used car industry, in doing so, CarMax helps its audience postalone adobe to the conclusion that the company cares more about meeting their needs than making a profit. Put simply, its content marketing campaign serves to tell customers that the company works with each customer as a team to find and meet consumer needs, thereby courting customers away from competitors who may only have demonstrated a platform of self-centered motives through marketing campaigns that further push consumers to approach their brands with suspicion.
Take control of your brand image. Create a brand image of credibility. Transparency demonstrates expertise, leading to trusting customer relationships. But, he succeeded in pulling his company up by its bootstraps with one simply competitive edge that he employed in his content marketing campaign: Through transparency, you show you care. Topics in this article Advertising. Recommended Articles.